In March 2020 it felt like the world got flipped on its head when we were all told to stay home and save lives. The pandemic has impacted all our lives in so many ways, and continues to do so.
The marketing/media landscape has seen one of the most dramatic shifts.
People were suddenly spending a lot more time at home… we still are! Out-of-home and cinema have both been impacted and whilst there would be an expected shift towards digital media, channel fatigue is setting in big time for many on devices all day.
Mail can be the much needed tonic to all that digital noise. It enters the home, gets your brand in the hands of your customers and isn’t just scrolled away on Facebook.
Here’s why you need to consider mail right now…
Mail is read multiple times
Mail will be read and re-read 4 times on average.
Mail drives traffic online to 'find out more'
41% searched online for more information about a company as a result of receiving mail in the last 12 months.
Mail hangs around in the home
45% of mail stays in the home for over 4 weeks.
We don't just scroll past mail
UK adults spend 12 mins per day on average looking at mail.
Catalogues for the coffee table
86% of people like keeping catalogues and referring to them.
Important stuff deserves to be mailed
49% of adults prefer to receive bills and statements in the post.
Sharing is caring
15% of mail is shared with another person.
Speak to the specialists in mail
We’re RNB Group, specialists in all areas of mail, whether that’s overseeing your direct mail marketing campaigns or giving you the tools to manage your essential mail from the comfort of your home office. It’s all here.
If you’d like to talk to us about your mail requirements, please get in touch today and we can offer you the best solutions.
We’d love to help.
Sources: Touchpoints 2019: SuperHub Database – ©IPA 2019 | Kantar TNS 2017, Mail in Uncertain Times | JICMAIL Item Data Q2 ’17 to Q3 ’19 | Royal Mail MarketReach, Neuro Insight, 2018