13 reasons why mail matters more than ever

13 reasons why mail matters more than ever

The team at Royal Mail MarketReach have carried out some new research, which highlights the importance of physical mail in a covid-disupted world. Their guide is packed full of useful information from recent studies carried out by both Royal Mail and JICMAIL....
9 charity ad mail myths busted

9 charity ad mail myths busted

JICMAIL (the Joint Industry Committee for Mail) are an independent body delivering industry-standard audience measurement data for advertising mail and door drops. They provide the same metrics for mail that are available for other channels, making mail measurable. So...
Why you shouldn’t stop marketing

Why you shouldn’t stop marketing

With everything that’s going on in the world right now, you’ve no doubt considered whether or not you should be doing any sort of marketing or cutting back. Our answer is most definitely, YES. Even if you are limited in what you can offer right now, you should still...