Maintain a connection with Direct Mail marketing

by | Mar 27, 2020 | Mail | 0 comments

Last week we received an update from Royal Mail we’d like to share with you.

Royal Mail reinforced the message that the delivery of parcels and letters is an incredibly important way of keeping the country together during these difficult times.

It’s a way of helping many people who are doing the right thing by following government guidelines to stay home and stay safe. Postal services will play a significant role in the effort to contain the spread of coronavirus.

Public Health England (PHE) has advised that people receiving parcels are not at risk of contracting the coronavirus: “From experience with other coronaviruses, we know that these types of viruses don’t survive long on objects, such as letters or parcels. This complements the highly publicised guidance from PHE for people to wash their hands more often than usual using soap and hot water.”

Direct mail could prove invaluable to businesses who are looking for ways to maintain a connection with their audience throughout this period.

If you think about how many hours we’re going to spend using technology, our home PCs, phones, TVs; receiving mail will feel refreshing and will be something to actually look forward to in our days spent at home.

People love the tangibility of mail.

It’s been proven in various studies such as Royal Mail’s Private Life of Mail, which found that people value something they can see AND touch 24% more than something they can only see.

The same study also revealed that 40% of people display mail they received in their home. It gets stuck on the fridge or hangs around on the coffee table.

Further to that, it’s passed around the household with almost a quarter of all direct mail pieces being shared with friends and family.

If you’d like to explore direct mail marketing, get in touch with us today.

Phone: 0113 2100 055
Email: hello@rnbgroup.co.uk