PARTIALLY ADDRESSED MAIL
Reach new customers without requiring their personal data.
Talk to us Get a quoteReach new customers without requiring their personal data.
Talk to us Get a quoteAt RNB Group, we offer Partially Addressed Mail (PAM) services to bridge the gap between a full-blown direct mail campaign and a door drop mailer.
Our PAM services are a highly targeted and responsible way to reach potential customers. There is no need for a marketing list; instead, we use data sources like geo-demographics to identify postcodes and households with potential prospects. This means that you don’t have to worry about flaunting GDPR guidelines.
Although the occupant’s name won’t be printed on the mailer, we provide the option for you to choose an engaging title that reflects the message of your advert or promotion. For instance, you could address the mailer to a ‘Pizza Lover’, ‘Shopaholic’ or ‘Keen Golfer’.
RNB Group can send Partially Addressed Mail on your behalf to groups of relevant households, instead of individual prospects. By matching your existing customer data against the Postcode Address File (or PAF for short), we target small groups of around 15 households at full postcode level.
We cross-check the data against your existing customer base, so you won’t be wasting any money on sending them unnecessary acquisition communications. Through the removal of existing customers or donors, we can optimise your ROI.
There are two key targeting methods for PAM:
We combine both methods to give you great coverage of potential customers, boosting your campaign’s success.
A Partially Addressed Mail (PAM) campaign with RNB Group could help you hit your acquisition targets, especially in a GDPR world. The PAM that we send out is…
Interested in trying Partially Addressed Mail for your next acquisition campaign?
Talk to our friendly team about how we can help you acquire new customers without needing their personal data.
Simply complete the contact form below or call us on 0113 2100 055 to find out more.