13 reasons why mail matters more than ever

13 reasons why mail matters more than ever

The team at Royal Mail MarketReach have carried out some new research, which highlights the importance of physical mail in a covid-disupted world. Their guide is packed full of useful information from recent studies carried out by both Royal Mail and JICMAIL....
9 charity ad mail myths busted

9 charity ad mail myths busted

JICMAIL (the Joint Industry Committee for Mail) are an independent body delivering industry-standard audience measurement data for advertising mail and door drops. They provide the same metrics for mail that are available for other channels, making mail measurable. So...
Christmas in August?

Christmas in August?

Why are you talking about Christmas in August, you might ask? Well, the days might be getting shorter but we’re not quite ready to say goodbye to summer just yet! Having said that, we know that when September rolls around it’s about the right time to start planning...