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How have multi-channel mail behaviours changed in a year like no other?
JICMAIL have held another great webinar titled, ‘How have multichannel mail behaviours changed in a year like no other?’ For those who don’t know, JICMAIL (the Joint Industry Committee for Mail) are an independent body delivering industry-standard audience...
What are the benefits of direct mail marketing?
If you’re considering direct mail for your business but you’re not sure if it’s worth the investment, we’ve compiled a list of benefits of direct mail marketing. We’ve said it countless times before but direct mail really is a fantastic form of communication because...
What is programmatic mail?
What is programmatic mail? If you’ve heard the term ‘programmatic mail’ bandied around but don’t really know what it is, you’ve come to the right place. Put simply, programmatic mail is when a piece of direct mail is automatically generated, printed, and...
How mail plays a key role throughout the customer journey
Royal Mail’s recent ‘Mail Matters More Than Ever’ guide, is packed with insights that demonstrate how mail can play a key role at all stages of the customer journey. Of course, every media channel has its place in the customer journey and its own key...