We are innovative, tech-driven Direct Mail specialists. Our commitment to delivering market-leading products and services makes us much more than just another mailing house.
For some, Direct Mail is a new and unexplored part of the marketing mix. One thing the pandemic has proven is that this channel can’t be ignored! We have 16 years’ experience providing targeted direct marketing campaigns for Charities, Financial Institutions, Marketing Agencies and Print Management businesses.
We use the latest data processing technology to ensure your mailings are optimised to target the right people and deliver the greatest return on investment.
On-site at our Leeds-based plant, we have all the equipment needed to deliver on your Direct Mail requirements, from cut sheet lasers and inkjets, to enclosing lines capable of 3-way matching multi-personalised items such as Raffle Packs and pens.
It is our ambition to make Direct Mail cost-effective, driving ROI. New to Direct Mail or an experienced DM veteran? We can help!
We work with hundreds of organisations across a range of market sectors to deliver solution-oriented, tech-driven printed campaigns. Be it a small Charity Gift Aid mailing using our Hybrid Mail service, or working closely with our Client Services team to unlock the power of printed direct marketing, marketing mail delivers engagement like no other channel. As a result, we have seen the resurgence of GDPR-compliant print recruitment campaigns like door drops and partially addressed mail. We have the equipment and knowledge to deliver a successful result.
DID YOU KNOW RNB GROUP
IS A PREMIER PARTNER WITH ROYAL MAIL?
As we are a Premier Partner with the Royal Mail Marketing Network scheme, ‘Mail Made Easy’, you can have confidence that we will help you target the right audience and suggest or produce effective mail pack designs. In addition, we can offer FREE expert advice for direct mail success. Once your DM campaign is out there, we can even help you measure its success and plan for the next one.
As a Mail Made Easy, Royal Mail partner, we have been chosen for our years of expertise, exceptional customer service and proven track record. We can help you:
- Test Direct Mail for the first time.
- Look into why your Direct Mail hasn’t been delivering the desired results.
- Provide specialist advice if you are looking to increase the volume or change the design of your Direct Mail output.
Creative & Artwork
Unlike in the online world, print images need to be crisp and at least 350dpi. Before your project can go to print, we flight check your artwork and ensure it is print ready. We check bleed and, if it is part of a larger campaign, ensure that the colours are all set correctly throughout your pack.
Minor artwork tweaks can save you money on print, paper and even VAT – our in-house experts will look after you every step of the way to ensure a high-quality printed result!
By twinning our technical expertise in data and direct marketing channels with fantastic artwork that’s ‘fit for print’, we have proven ourselves to be an invaluable partner for our clients.
Partially Addressed Mail
With Partially Addressed Mail (PAM), you can reach new customers without having to buy a marketing list, and without the risk of flaunting GDPR guidelines. PAM is an addressed mailer that excludes the recipient’s name and goes to complete postcodes (e.g. LS12 4QQ).
Partially Addressed Mail sits between traditional personalised addressed direct mail and a door drop or leaflet. With our help, our clients can unleash a GDPR-friendly print acquisition strategy. How?
- We target households using geo-demographics at postcode level.
- We remove existing customers or donors and MPS records to optimise your ROI.
- We partially address mailings to “The Householder” or a relevant collective name, such as “Dog Lover”, to encourage engagement.
- We offer a minimum quantity of 10,000, with prices starting from as little as 20p per item.
Programmatic mail is when a piece of Direct Mail is automatically generated, printed, and sent out to a potential customer based on their action on a website. Programmatic mail builds on existing relationships, which often happen online, and harnesses the relationship through the power of print. The benefits are that you can:
- Retain customers or donors and drive more transactions
- Trigger personalised offers that convert
- Base triggered DM campaigns on a previous booking, birthday, or even an abandoned cart mailer
Door to door print campaigns are a cost-effective and GDPR-compliant way to acquire new customers through the power of print! Door to door printed marketing materials such as leaflets or Direct Mail style packs can be mailed to specific postcode areas. We can help you plan, print and deliver your door drop. These sorts of campaigns are a fantastic way to:
- Acquire new customers or supporters
- Grow your brand awareness
- Support an omnichannel marketing campaign – driving offline, online
- Reduce CPA vs other Direct Mail style campaigns
- Great for area targeted campaigns