RNB Group can support your alternative fundraising strands through our virtual gift fulfilment services.
Virtual Gift Fulfilment Services
We work with many of the UK’s most loved charities, constantly innovating and driving change. So, as virtual gifting has continued to increase in popularity (especially during the pandemic), we recognise this as a vital income stream for charities.
Whilst traditionally, you might give a physical gift to your loved ones on special occasions, RNB enable your supporters to send virtual gifts that benefit your charity. It could be as simple as an email, or a combination of a printed gift card and physical product, such as a cuddly toy.
We can help you implement this great fundraising strategy, allowing supporters to donate to your charity at the same time as sending a gift to their friends or family. We can also help you improve the supporter experience by arranging that a thank you note is automatically sent to the supporter who purchased the gift.
How does it work?
RNB will set up an IT automation for your virtual gift fulfilment process. We will integrate the management of your physical stock into our Jigsaw eCommerce software, allowing us to store gifts, manage inventory, and process orders.
We’ll also set up a print workflow within our IT ecosystem to automate the printing of personalised cards, which are then matched with the order on the system. We can print the gift card, integrate it into your web services platform, and pick & pack a physical gift to go with it.
Once ready, orders will then be sent to the recipient through our courier partners. Alternatively, if the gift giver has opted for a digital rather than printed gift, the order is sent online through our automated IT system.
Why choose us?
Our virtual gift fulfilment services are a great option for your charity because they benefit all parties. For instance:
- Your charity raises income. “Selling” virtual gifts online has been a lifeline for some charities who have seen a massive drop in fundraising opportunities since face-to-face fundraising events were stopped due to the pandemic.
- Your charity beneficiary gets help. Whether you provide food and shelter to the less fortunate, or do some other fantastic deed, it is great to know that your beneficiary is getting help.
- The gift giver donates. The gift giver can see what their donation will be used for, giving them the warm feeling of knowing they helped in some small way.
- The gift recipient gets a unique present. Most people would agree that it is better to receive a personalised gift card with a charity donation (and perhaps a small physical gift) than to have an unwanted gift that will likely go unused.